What's going on in the last quarter of 2025 at the Cast Iron Effect Company?

The Cast Iron Effect Company, is an arm of Edge Building Supplies Ltd - which supplies many different types of building materials to a great range of people. We sell to folk that run small repair companies, larger home building companies, people in agriculture keeping their own farms and buildings in good condition and everything inbetween. This gives us a great overview of what's happening across the board.

Current overview is that the building industry in general is quiet. So to see all of the orders coming in from up and down the country for the cast iron effect gutter that we manufacture here is really encouraging. We'd discussed an advertising campaign to stop our company getting lost amongst the competitors, but are blessed to know that we don't seem to be lost at all. This is good news as our advertising skills are much worse than terrific.

What is it that keeps our customers coming back to us? It's definitely not the fancy website or confusing discount codes or brain washing marketing campaign. It is ALL about the product. The 'effect' that makes the gutter imitate cast iron is unique to us. We like it because it is a more solid coating than others that we've seen, and more importantly it is much more matt which makes the system blend in more, a lot more authentically. And ... it's cheaper. Pounds and pence are sadly v important but by keeping our overheads super tight, we can sell the better quality cast effect gutter for the most sensible price.